Legal

IP Considerations When Leveraging on Social Media Platforms

17 Sep 2015

SILE CPD Points: 3 Public CPD Points


WHY YOU SHOULD ATTEND

 

With its increasingly widespread ubiquity, social media platforms can be used as an extremely effective resource for businesses and corporations to reach its target audiences. And yet despite this, it is also a double-edged sword: because for all the exciting opportunities for leverage social media can provide, there are also new and novel challenges that it presents, including in the IP arena.

 

By teaching participants how to incisively identify and overcome the key IP challenges in social media, this seminar aims to assist IP practitioners in navigating the uncharted waters of social media. 

 

Featuring a panel of distinguished and knowledgeable speakers, participants can expect to learn how the IP challenges on social media platforms can be identified, avoided, and overcome. In particular, these issues will be contextualized to specific commonly used social media platforms such as Facebook, YouTube, Twitter, Instagram and BlogSpot. In addition, participants will also be given an insight on how corporations and businesses can better anticipate and address challenges in preparing and implementing a social media policy.

 

Time

Title(s)

Speaker(s) 

2.00pm - 2.30pm

Practices & Strategies when Leveraging on Social Media Platforms

Marcus Ho
(SocialMetric)

2.30pm - 3.30pm

Introduction and IP Law Considerations on Social Media Platforms 

Associate Professor David Tan (NUS)

3.30pm - 4.00pm

Networking Tea Break

4.00pm - 5.00pm

IP Considerations on Commonly Used Social Media Platforms (Facebook, YouTube, Twitter, Instagram and BlogSpot)

Dr. Stanley Lai SC (Allen & Gledhill)

5.00pm - 5.30pm

Moderated Panel Discussion

All speakers, moderated by Dr. Stanley Lai SC


 

WHO SHOULD ATTEND

  • Lawyers
  • In-House counsels handling IP matters
  • Corporate communications professionals
  • Business owners who leverage on social media for marketing
  • Individuals interested in establishing an online presence


BROCHURE

(To download the brochure or PDF, right-click on the link, then select "Save Target As")


Time

(Registration commences at 1:30 pm to 2:00 pm)

 

2:00 PM to 5:30 PM



Venue
IP Academy (Singapore), 51 Bras Basah Road,
#01-01, Manulife Centre, Singapore 189554       


Fees

Course Fee (inclusive of GST)

 

Normal: $267.50

Preferred*: $214.00

 

Preferred rate applies if a participant:

  • Registers by 31 August 2015; or
  • Is an IPA Alumni (GCIP, MSc or Summer School) 


Contact Person

Ms. Kristin Wu                                    

Tel: +65 6705 2351 (DID)  

Email: kristin_wu@ipacademy.com.sg