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ALAP-IPA IP Knowledge Series: IP & Social Media

28 Feb 2017


In this day and age, almost every business is leveraging on social media as a tool to reach its target consumers. However, few businesses know the IP risks and challenges that exists in social media platforms. Join us in this half-day ‘IP & Social Media’ course, if you wish to learn how to better protect your IP rights while making use of social media to build up your brand online and spur your organisation’s growth!

WHAT YOU WILL LEARN

On completion of this course, participants should be able to:

  • Know the impact of the Personal Data Protection Act 2012 on how users can share and republish content on social media platforms
  • Understand their rights as users vis-à-vis social media platforms
  • Know how to protect and build up your brand online
  • Identify, understand and manage the various IP risks involved in trade mark infringement and the use of third party materials and User-Generated Content (UGC)
  • Know how to prepare and implement a social media policy for your business

TARGET AUDIENCE

This course is meant for:

  • Business owners using social media tools for business growth
  • Professionals and executives dealing with corporate communications, social media/content marketing
  • Sales and marketing executives/managers in the publishing industry
  • Writers and illustrators who use their social media platforms to self-promote/market

 

PROGRAMME OUTLINE 

Time

Topics

 Speakers

09:00   – 10.00am

 

  •   Introduction   to Social Media

 

  •   Benefits   of Social Media for Businesses

 

  •   Introduction   to IP
    • Copyright, Trade Marks and   Confidential Information

  Mark Cheng   
   (IP Academy)

10:00 – 10:15am


  Tea Break

10:15 – 11:30am

 

  •   IP   Risks in Social Media
    • External Use of Third Party   Content
    • Protecting Your Brand   Online
    • User-Generated Content   (UGC)
    • Control of Social Media   Accounts

 

  •   Managing   IP Risks
    • Formulating a Social Media   Policy

 

  •   Other   Laws and Regulations

 

11:30 – 12:00pm  

Q&A

 

 

 


REGISTER BROCHURE

(To download the brochure or PDF, right-click on the link, then select "Save Target As")


Time

9am – 12pm



Venue

IP Academy

51 Bras Basah Road,

#01-01, Manulife Centre

Singapore, 189554



Fees

Course Fee

$214.00 per person (inclusive of 7% GST)



Contact Person

Ms Nornabilah Binte Mohamed Haron

Tel No: (65) 6330 8687   Fax No: (65) 6221 8601 

Email: nornabilah_haron@ipacademy.com.sg

 

Ms Edna Ong

Tel No: (65) 6330 8683 Fax No: (65) 6221 8601  Email: Edna_ong@ipacademy.com.sg