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Detailed Programme


The Advanced IP Management programme is scheduled to run from 2-6 October 2017 in Singapore.

 

Time

 

2nd Oct 2017 (Day 1 - Monday)

Introduction to IPOS, the International IP Landscape (WIPO Singapore Office visit) and Group Project Briefing


9.00am

Registration


9.30am

Corporate video and Welcome Remarks by IP Academy


9.40am

Introduction to IPOS and IP Hub Masterplan


10.00am

Group Photo-taking at IP101

  • Followed by tour of IP101

10.40am

Tea-Break


11.00am

Overview of different IP rights and emerging challenges

  • Identify business assets that can be protected by IP, and the relevant types of protection
  • Highlight that certain types of assets have overlapping IPRs
  • Emerging IP challenges, eg. 3D-printing, infringements in the digital domain

12.30pm

LUNCH

Welcome Lunch provided by IP Academy


2.30pm

Briefing for Group Project


3.00pm

Learning Journey 1:

Visit to WIPO, Singapore office (travel time)


3.30pm

 

Presentation on “IP and the International Landscape” with tea reception at WIPO Singapore Office

  • International treaties & conventions
  • Global challenges
  • Resolving international IP disputes

5.00pm

Travel back to IP Academy


5.30pm

End of Day 1


 

 

Time

 

3rd Oct 2017 (Day 2 – Tuesday)

From Invention to Commercialisation – IP Management & Commercialisation Strategies & Study Visit


9.00am

What is IP management?

  • Importance of IP in business’s value chain
  • IP risk management and benefits
  • Case study discussion

10.15am

Tea-Break


10.45am

Building an IP Strategy

  • Understanding the different types of IP commercialisation strategies
  • Alignment between IP strategy and business strategy
  • IP value capture and extraction
  • Case study

12.00pm

LUNCH

Free and Easy


2.00pm

IP management tools

  • IP protection measures
    • Considerations for registering your IP
    • Choosing the right jurisdiction for registration
    • Other protection measures (eg. trade secrets, digital rights protection)
  • Conducting IP audits to identify the business’ stock of IP, authorship, licences, etc
  • Assessing the strengths and risks of the IP portfolio

3.30pm

Learning Journey 2:

Travel to P&G


4.00pm

Presentation and site tour hosted by P&G


5.30pm

Travel back to IP Academy


6.00pm

End of Day 2


 

 

Time

4th Oct 2017 (Day 3 – Wednesday)

From Invention to Commercialisation – Money Matters & Study Visit


9.00am

 

IP Valuation and Financing

  • What is IP valuation
  • Overview of valuation methods: income approach, DCF, relief from royalty, etc
  • Use of IP as collateral for financing
  • Registered and unregistered IP Rights and conducting of due diligence

10.30am

Tea Break


11.00am

Tax Considerations & Challenges Affecting IP

  • Tax treatment of IP acquisition and ownership
  • IP tax planning issues, including cross-border transactions and tax treaties
  • Tax incentives for IP
  • Recent international tax developments on IP
  • Case studies

12.30pm

LUNCH

Free and Easy


2.15pm

Introduction to IPOS’ IP Financing Scheme


2.30pm

Learning Journey 3:

Travel to Google


3.00pm

Presentation and site tour hosted by Google


4.30pm

Travel back to IP Academy

5.00pm

Group Project Discussion


6.00pm

End of Day 3


 

 

Time

5th Oct 2017 (Day 4 – Thursday)

ASEAN IP Landscape & IP Dispute Resolution


9.00am

The Innovation Journey – how to make today’s ideas tomorrow’s assets


10.00am

Class Discussion

  • What are the IP challenges faced in your country?
  • What is the state of IP management and commercialisation in your country?
  • What lessons have you learnt so far in this programme?

10.45am

Tea Break


11.15am

Overview of the ASEAN IP Landscape

  • Introduction to ASEAN
  • ASEAN Intellectual Property Rights Action Plan 2011 – 2015
  • ASEAN Patent Examination Cooperation (ASPEC)
  • Multi-lateral FTAs

11.45am

IP Challenges for Business Owners in ASEAN

  • Broad comparison of IP across ASEAN
  • Challenges in protecting IP
  • Risk management strategies
  • Case Study

1.00pm

LUNCH

Free and Easy


2.30pm

 

 

IP dispute resolution

  • Types of dispute resolution: litigation, arbitration, mediation, negotiation, expert determination, UDRP

3.00pm

IP Negotiations

  • Learning about negotiation tactics
  • Case Study
  • Role-playing exercise

4.30pm

End of Day 4


 

 

 

Time

6th Oct 2017 (Day 5 – Friday)

Group Presentations & Study Visit


 

9.00am

Group discussion to prepare for presentation of Group Projects to panel


 

10.00am

Presentations of Group Projects


 

12.30pm

 

LUNCH

Farewell lunch provided by IP Academy


 

2.00pm

 

Presentation of certificates


 

2.30pm

Learning Journey 4:

Travel to external venue


 

3.00pm

Offsite Study visit


 

4.30pm

Travel back to IP Academy


 

5.00pm

End of Training Programme


 

 

* Programme is subject to change.