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Basic Technology and Market Intelligence Methods

27 - 28 Mar 2013

WHY YOU SHOULD ATTEND

 

The ‘Basic Technology and Market Intelligence Methods’ workshop is designed specifically for research scientists and engineers who are seeking to identify the latest patents and related market information. The workshop will cover the PCAC approach - a systematic method used by TMI practitioners to structure technology and market scan projects. The workshop will also introduce various strategies to collect and analyse patents and market related information. There will also be sharing of best practices adopted by practitioners in this field. To enrich the learning experience, there will be hands-on sessions.

PROGRAMME OUTLINE

 

Ø  Introduction

§  IP and Business

o    Patents & Technology

o    Patent Basics

§  Framework for Conducting Technology and Market Intelligence

o    Plan-Collect-Analyse-Communicate (PCAC – Approach)

Ø  How to Plan a TMI Project

§  Importance of Having an End-in-Mind

§  Key Intelligence Topic (KIT)

Ø  Collecting Information

§  Sources of Information

§  Free vs Paid Patent Databases

Ø  Analyzing Data

§  How to Avoid Analyst Paralysis

§  Verification / Timeliness

Ø  How to Communicate Your Findings

§  Actionable Recommendations

§  Give Facts, not Emotions

 

 

WHO SHOULD ATTEND AND TARGET AUDIENCE

 

This course is targeted at Researchers and TTOs in Singapore who are working in Institutions of Higher Learning and other IP generating organizations.

 

(To download the brochure or PDF, right-click on the link, then select "Save Target As")


Time
9.00am - 5.00pm  (Registration starts at 8:30 am)


Venue

IP Academy

51 Bras Basah Road, Manulife Centre, #06-04

Singapore 189554



Fees

Special Discount!

S$802.50 (Incld. GST)



Contact Person
Mr. Shawn Leong  email:shawn_leong@ipacademy.com.sg 

DID: (65) 6330 8686         Fax No: (65) 6221 8601


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