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Companies all over the world are beginning to realize that Intellectual Property (IP) is becoming a key asset that determines a company’s competitive edge. The need to identify, protect and exploit IP is not an arbitrary process but one intricately linked with a company’s business strategy.

In this seminar, participants will be introduced to the various forms of IP that can exist in an organisation. Participants will also be exposed to the approaches in developing an IP strategy that is in-line with organisational policies. Participants will also be given an overview of the considerations needed in managing IP portfolio strategy.

Learning Objectives

At the end of the seminar, participants would be able to:

1. Understand an overview of the different forms of IP that exist in an organisation; and

2. Identify the different IP portfolio strategies; as well as

3. Know what expertise to tap on in managing IP portfolio strategies

Assumed Skills and Knowledge:

The participants are exposed to IP in their course of work.

Programme Outline

Time

Session

Speaker

9.00 a.m.

IP Intro (Refresher)

• Trademarks, Registered Designs, Copyright, Patents, Confidential Information;

• Form and scope of protection and examples of inter-relationships

Mr. Adrion Yap

Specialist Counsel

IP Academy

10.15 a.m.

Tea-Break

10.45 a.m.

Practical Strategies in Developing an IP Portfolio

• Organisational Policies and How it Affects IP Portfolio Strategies

• Typical Approach in Developing an IP Portfolio Strategy

    - Identify IP assets within the organisation

    - Determining strategic assets of importance to organisation

    - Allocating resources for strategic assets

    - Setting up program to review IP portfolio

• Typical Considerations in Managing IP Portfolio Strategies

    - Trade secret considerations

    - Copyright considerations

     - Ownership considerations

     - Trademark considerations

     - Patent portfolio development

Mr. Adrion Yap

Specialist Counsel

IP Academy

12.00 p.m.

Interaction with Speaker / Question and Answer (Q&A) Session