What do we all share – a love of food! It truly marks us as Singaporeans and Asians. Is it surprising then that so many of our successful companies are driven by this love? However, we may not be aware that underlying all these businesses are the hidden assets – the intellectual property (IP) of a company.

Trade marks, trade secrets, food designs, innovative manufacturing mechanisms, the ‘look’ of its retail outlets – all form a company’s unique and competitive fingerprint.

Come join us on World IP Day to hear from IP experts how these assets can be used for greatest gain (not just in wealth!). Learn from those who have gone through the journey. Share your thoughts. Come join us for a food-filled and fun event!

Programme:

4.05pm Helping SMEs Tap Into IP’s Wealth

          Jose Luis Herce-Vigil, Project Manager of the World Intellectual Property   

          Organisation (WIPO) Singapore Office

4.35pm More than Money - Other Ways IP Makes $

           Audrey Yap, Vice Chair of the Asia Pacific Committee, Licensing Executives

           Society (LES)

4.45pm The Singapore Brand - Unique to Yours?

            David Llewelyn, External Director & Deputy Chairman, IP Academy (Singapore)

5.05pm Venturing Overseas: Experience Sharing from Local Food Companies

- Old Chang Kee

- Donut Empire

- Yakun Coffee

- Pasta Mania

5.45pm Panel Q & A

6.00pm Meet, Mingle & Makan!