Key assets of the creative industry are not traditional physical assets.
They are the creative output, and often collaborative work, of designers, animators, programmers, artists, and many others.
These intangible assets are protected by Intellectual Property (IP) laws, and have to be managed in a different way to ensure that they are effectively captured, protected and exploited.
As creators and managers of these assets, this workshop will help you to:
(i) Recognise the main forms of IP assets used in business.
(ii) Understand common issues in the protection of software, know-how and copyright works.
(iii) Learn from the practical experiences of others.
Understand the rules of the IP game to boost your competitive edge!
Workshop Outline
0900 – 1030 Module 1: IP: Assets or Costs in Business?
1030 – 1100 Break
1100 – 1300 Module 2: Patents, Copyright and Confidential Information in Media and IT
– The Tripartite of IP Assets
1300 – 1400 Lunch (meal not provided)
1400 – 1500 Module 2 [continued]: Patents, Copyright and Confidential Information in Media and IT
– The Tripartite of IP Assets
Experiences from Practitioners
(i) Traditional Media Perspective
(ii) Digital Media Perspective
1500 – 1530 Break
1530 – 1700 Module 3: Some Practical Tips in Finding, Reading and Understanding Patent Documents in Fields
Related to IDM
