To many local enterprises, identifying, protecting and exploiting IP is often perceived to be only relevant to the huge conglomerates with pockets deep enough for a portfolio of thousands of rights.
With this common misconception, local enterprises may stand to lose out if they ignore the competitive edge that effective management of IP can bring their business.
Participants will go away with an understanding of the things that should matter to local enterprises for them to decide if they wish to go further into and develop the IP aspect of their company, and how to work with what they have, and what they can afford.
The tutors are a selection of in-house counsels and agents who will bring with them their experiences in internal management of IP. Their direct industry experiences and internal best practices would be relevant to all organisations – big or small.
At the end of the Modules, participants should be able to:
> Understand the various forms of IP & IP practices, and how & why they can be applied to their company’s products
or services;
> Put in place simple internal checks and procedures to manage the assets they have;
> Know what expertise they need to tap on if they want to make their IP assets an integrated part of their company
strategies.
A Certificate of Attendance will be issued to participants who sign up for all modules.
|
Name of Module |
Duration in days |
Dates |
Subsidised Rates (Incl GST) # |
|
Module 1^: IP Tools & Ownership Issues |
1 |
Tue, 9 March 2010 (9am - 6pm) |
$353.10 |
|
Module 2: IP Strategies and Operationalisation |
0.5 |
Wed, 10 March 2010 (9am - 1pm) |
$176.55 |
|
Module 3: Keeping Track of IP – Audit, Watch & Documentation |
1 |
Thu, 11 March 2010 (9am - 6pm) |
$353.10 |
|
Module 4: Exploiting IP |
0.5 |
Fri, 12 March 2010 (9am - 12.30pm) |
$176.55 |
|
Module 5: Dealing with Enforcement |
0.5 |
Fri, 12 March 2010 (2pm - 6pm) |
$176.55 |
|
All Modules |
3.5 |
As Above |
$1,112.30 |
^ This module is recommended for participants with limited exposure to IP and would serve as a necessary foundation to the other Modules.
# A 10% early bird discount will be given to participants who register by 9 February 2010.
A group discount of 10% is available for groups of 3 and above. Please note that all discounts are non-cumulative.
