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Executive Training

The Media Managers' IP Kit

5 - 7 Aug 2008

“I want to know how IP affects me at different stages in my work – from the Development stage to Pre/Post production to the Distribution stage.”

“How do I identify and acquire rights – for use of 3^rd party materials, music clearance, and performer’s consent?”

“What are the IP issues surrounding distribution of original works online?”

“The virtual world is in the ‘in thing’ at this time. What should I be aware of when entering this realm?”

If these (and more…) are the burning questions on your mind then this programme is for YOU.

This is a 3 day modular structured training aimed at YOU, the producer, creator and user of content in the creative industry particularly in the fields of film, TV, animation and digital media.

After giving a bird’s eye view on the fundamentals of Intellectual Property, this programme zooms into the issues involved in the production process, negotiation and contractual matters.

Apart from answers to your questions at the end of the programme, you will take away with you a good foundation on identifying and managing IP issues in your daily work and gain a critical appreciation of understanding IP and its’ relevancy within creative media works and also in new media.

Modules	Title	Date
A	The IP Buzz in Media Production	5 Aug 08
B	Decoding IP in Digital Media	6 Aug 08
C	Financing and Exploitation - What are my options?	7 Aug 08

Who should attend?

Producers/ Production Assistants
Screen Writers
Actors
Animators
Creators and users of content in the creative industry particularly in the fields of film, TV

Speakers

TRINA HA is a director in the Corporate Department and the Media and Entertainment Practice Group of Samuel Seow Law Corporation. She specializes in the practice of corporate and commercial law with an emphasis on intellectual property law and media and entertainment law. In her years of practice, she has worked on a wide range of transactions (including film and television co-production deals, franchise and distribution agreements, technology transfer agreements, licensing agreements, and joint venture agreements). In 2000, she co-authored the volume on Media Law published by Butterworths as the first title in the series of Singapore Precedents and Forms.

RAJESH SREENIVASAN is a Partner in the iTec Group of Rajah & Tann’s iTec Practice Group (intellectual property, Technology, entertainment and communications). He advises clients on matters relating to telecommunications, electronic commerce, IT contracts, digital forensics and digital media for over ten years.

Rajesh has been engaged by the ASEAN Secretariat to facilitate a pan-ASEAN forum and by the World Bank to review IT and IP (digital media) legislation in Mongolia, Lesotho and Afghanistan. The World Bank has also engaged his services to lead and conduct an electronic commerce legislative benchmarking exercise involving over 20 East Asian and Pacific nations.

Rajesh has written numerous articles and book chapters highlighting the interplay between IT and the law in areas such as IT law, harmonization of ICT legislation and digital forensics.

(To download the brochure or PDF, right-click on the link, then select "Save Target As")

Coverage

Module A: The IP Buzz in Media Production

1. A Bird Eye’s View of IP

· Copyright

· Trade Marks

· Passing Off

· Patents

· Registered Designs

2. How Do You Protect Ideas & Proposals?

· Law of Confidence

· Non-Disclosure Agreements

3. Acquiring Rights

· Concept of “Chain of Title”

· Assignment vs Licensing

· Original Works vs Adaptations

4. Key IP issues in Production Contracts

5. Rights Clearances

· Performer’s Consent

· Music Clearance

· Use of 3^rd-party materials

· Releases

· Errors and Omission insurance issues

6. Infringements and Parodies

7. Trade Mark Filing Strategies

Module B: Decoding IP in Digital Media

1. Protecting the visible elements of digital media

· Linking (framing & deep linking) vs Content syndication (RSS, mashups, etc.)

· IPR in elements of web pages

· GUI and compilation rights

· Creative Commons

2. Protection of computer programs

· Non-Disclosure Agreements

· Copyright vs patent protection

· Free / Open Source Software

· Fair dealings and secondary infringement

· Digital rights management and anti-circumvention measures

· Safe harbour for network service providers

3. Protection of databases vs data protection

4. Virtual Worlds

· What are they all about?

· Are traditional intellectual property laws applicable?

· Rights in virtual world goods

5. Online Games

· IP-related issues

Module C: Financing & Exploitation – What are my Options?

1. Traditional Media

· Financing Models

· Distribution in Film and Television

2. Digital Media

· Cross-licences, joint ownership and creative licensing

- F/OSS licensing issues

· Payment structures and royalties

· Distribution and Support Services Agreements

· Leveraging On The Internet To Advertise

· Key-word advertising

· Treading a fine line between infringement of intellectual property and novel use of the Internet

Time

9am- 5pm

Venue

IP Academy (Board Room)
6 Raffles Quay, #17-01 Singapore 048580

Fees

Registration Fee per module: SGD$400* per head

For Singaporeans & Permanent Residents: SGD$684 (nett, GST inclusive) for sign-ups of Modules A, B and C combined. (Full Price SGD$1284)
-a copy of your NRIC will be requested
This course is proudly supported by the Media Development Authority of Singapore (MDA).

To allow for optimal interaction, class size will be limited. We therefore encourage interested participants to sign up early to avoid disappointment.

*Subject to prevailing GST

Contact Person

Daniel Tan/ Naveena Methani
Tel No: (65) 6536 3630 Fax No: (65) 6536 9334
Email: daniel_tan@ipacademy.com.sg/ naveena_methani@ipacademy.com.sg