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Executive Training

The Media Manager’s IP Kit

7 - 10 Jan 2008

The lifeblood of a diverse and vibrant creative industry is Intellectual Property (IP) - the creations, innovations and inventions. The success of creative companies depends largely on the generation of new ideas and the ability to be able to sustain their business from their creations.

This 4 day modular structured training programme is targeted at producers, creators and users of content in the creative industry particularly in the fields of film, TV, animation and digital media.

This training provides for a good grasp of the fundamentals of intellectual property, and will take a close look at the issues involved in the production process, negotiation and contractual matters. Participants will also learn how to identify, protect, manage and exploit the various forms of intellectual property arising from their works. At the end of the programme, participants would have gained a good foundation of the relevant IP laws, be able to identify IP issues in the management of IP assets, and be aware of the possibilities in the exploitation of their creative works.

Modules	Title	Date
A	Introduction to Intellectual Property (IP)	7th Jan 2008
B	IP- related Production Issues in Media Production	8th Jan 2008
C	IP- related Production Issues in Digital Media	9th Jan 2008
D	Financing and Exploitation Issues	10th Jan 2008

Who should attend?

Producers/ Production Assistants
Screen Writers
Actors
Animators
Creators and users of content in the creative industry particularly in the fields of film, TV

(To download the brochure or PDF, right-click on the link, then select "Save Target As")

Coverage

Module A – Introduction to Intellectual Property

1. General Overview of Intellectual Property Laws in Singapore

§ Trade Marks

§ Passing Off

§ Copyright

§ Confidentiality

§ Patents

§ Registered Designs

2. More on Trade Marks

3. Copyright (I) - Copyright Fundamentals

4. Copyright (II) - Copyright Infringement and Defences

5. Class Exercise

Module B. IP-related Production Issues in Media Production

1. Protection of Ideas and Proposals - Non-Disclosure Agreements

2. Acquisition of Rights - Original works vs Adaptations

3. Overview of Production Contracts

4. Clearances

§ Use of 3^rd-party materials

§ Music clearance

§ Releases

§ Performer’s Consent

§ Errors & omission insurance issues

5. Class Exercise

Module C. IP-related Issues in Digital Media

1. Protecting the visible elements of digital media

§ Linking (framing & deep linking) vs content syndication (RSS, mashups, etc)

§ IPR in elements of web pages

§ GUI and compilation rights

§ Creative Commons

2. Protection of computer programs

§ Non-Disclosure Agreements

§ Copyright vs patent protection

§ Free / Open Source Software

§ Fair dealings and secondary infringement

§ Digital rights management and anti-circumvention measures

§ Safe harbour for network service providers

3. Protection of databases vs data protection

4. Online games

§ IP-related issues

§ Rights in virtual world goods

Module D. Financing and Exploitation Issues

… in Traditional Media

1. Concepts of Assignment and Licensing

2. Co-Production and Investment Agreements

3. Distribution Agreements

4. Class Exercise

… in Digital Media

1. Cross licences, joint ownership and creative licensing - F/OSS licensing issues

2. Payment structures and royalties

3. Distribution and Support Services Agreements

Time

9am- 5pm

Venue

IP Academy (Board Room)
6 Raffles Quay, #17-01 Singapore 048580

Fees

Registration Fee per module: SGD$400* per head
Early Bird Fee (On/Before 24 Dec 2007) per module: SGD$360* per head

Bulk Discounts for minimum sign-up of 3 modules: 20% of total registration fee

For Singaporeans & Permanent Residents: SGD$684 (nett, GST inclusive) for sign-ups of Modules B, C and D combined. (Full Price SGD$1284)
-a copy of your NRIC will be requested
This course is proudly supported by the Media Development Authority of Singapore (MDA).

To allow for optimal interaction, class size will be limited. We therefore encourage interested participants to sign up early to avoid disappointment.

*Subject to prevailing GST

Contact Person

Yvonne Yeoh
Tel No: (65) 6232 9828/ 6536 3630 Fax No: (65) 6536 9334
Email: info@ipacademy.com.sg